Designing Candidate Experience for Better Recruitment, Candidate journey mapping | Interview process design | Recruitment communication | AI in hiring | Employer branding
Course Description
Imagine this: a top candidate applies to your job, makes it halfway through the process, and suddenly disappears. No feedback. No response. Another ghosting. Now multiply that by 10, 50, or 100 candidates — and think of the cost. Missed hires, damaged reputation, and lost time.
Candidate Experience is no longer a “nice-to-have.” It’s the backbone of every successful hiring strategy. In a world where top talent has more choices than ever, your hiring process is your brand — and your competitive edge.
This course is your all-in-one system to redesign how candidates perceive your company — from first contact to onboarding. You’ll go far beyond theory: each class includes homework with personal feedback, case studies, AI tools, and ready-made templates.
Course programme
The course is recorded, with homework check and chatting
Recorded class with a feedback on the homework
Class 1: Introduction to Candidate Experience
• What is Candidate Experience and why it is critical
• The business and brand implications of a poor experience
• Overview of the Candidate Journey and real case studies
Class 2: Structure and stages of the selection process
• From first contact to onboarding
• Designing a Candidate Journey Map
• AI tools for automating initial steps and interview scheduling
Class 3: Communication, support and engagement
• Candidate Care at every stage
• Best practices for tone, channels, and timing
• Using AI for personalized communication
Class 4: Interviews: questions, inclusion, training
• Designing inclusive and effective interview questions
• Training interviewers and using AI simulators
• Avoiding bias and ensuring fairness
Class 5: Technology and Analytics in the Candidate Experience
• ATS, chatbots, and feedback platforms
• Metrics: CSAT, NPS, Time-to-Response
• AI dashboards and predictive analytics
Class 6: Improvement and company culture
• Using feedback to improve experience
• Integrating culture into hiring
• Case: How Unilever uses AI in high-volume hiring
Don’t miss your chance to design a candidate experience that impresses, converts, and retains top talent. Enrol now and build a hiring process your candidates — and your hiring team — will love.
