Marketing & Sales Bootcamp 5.0 : Traditional, Digital & AI

Marketing & Sales Bootcamp 5.0 : Traditional, Digital & AI, Marketing Strategy, Digital Marketing, AI in Marketing, Sales Enablement, Omnichannel Marketing, Go-to-Market Strategy.

Course Description

The Marketing & Sales Bootcamp 5.0 is an intensive, hands-on program designed to equip professionals with a 360-degree understanding of marketing and sales—spanning traditional foundations, cutting-edge digital strategies, and AI-powered innovations. This bootcamp explores the evolving consumer landscape and teaches participants how to align marketing principles with real-world sales execution for maximum impact. Participants will gain practical knowledge in traditional methods such as print media, cold calling, and offline relationship building, setting the groundwork for comprehensive strategic thinking.

As the digital economy accelerates, the course dives deep into the full spectrum of digital marketing techniques—SEO, SEM, social media, content marketing, email automation, and omnichannel integration. Learners will master tools for tracking campaign effectiveness, optimizing conversions, and delivering high-impact customer experiences. Key sessions will focus on digital sales enablement, lead nurturing, CRM usage, and personalization at scale using AI technologies like predictive analytics, dynamic ads, chatbots, and voice assistants.

The capstone experience challenges participants to apply their learning by developing a go-to-market strategy using a hybrid of traditional, digital, and AI methods. Through simulations, peer collaboration, and instructor feedback, students will gain confidence in pitching marketing solutions that drive measurable business results. Whether you’re a marketing executive, startup founder, sales leader, or business strategist, this bootcamp prepares you to lead in a rapidly evolving, AI-integrated commercial world.

In this bootcamp I would like to teach the major topics:

Foundations of Marketing & Sales Strategy
Traditional Marketing & Sales Techniques
Digital Marketing Ecosystem
The AI-Driven Marketing Landscape
Sales Enablement in the Digital Era
Data-Driven Decision Making & Analytics
Integrating Omnichannel Strategy
Capstone Project & Go-to-Market Simulation
AI for Creative Marketing and Customer Experience
Brand Theory and Digital Transformation and the Branding Revolution
Brand Positioning and Creating a Unique Value Proposition (UVP)
Market Dynamics and Data-Driven Decision Making in Advertising
Unleashing Creativity: Memorable Campaigns and Mastering Creative Develelopment
Media Planning and Budget Allocation and Media Mix Optimization
Measuring Performance and Setting SMART Goals & Secrets of Advertising Strategy
Crafting an Effective Advertising Strategy & Budget for Effective Campaigns
Advertising Channels & Pros and Cons of Different Advertising Platforms
Digital Advertising: Search, Social, Display, Video
Influencer Marketing & Influencer Partnerships Matter in Modern Marketing
Power of Sales Empowerment and Enablement: A Strategic Imperative
B2B: Business Objectives and Sales Goals
B2B Sales Teams: Understanding Motivation and Behavior
B2B Pricing Models & Negotiation Tactics and Pricing Psychology
Understanding the Role of Sales Specialists
Big Data in Marketing: Consumer Behavior Analysis
Brand Identity from A to Z
Building and Managing Brand Equity: Strategies for Success
Aligning Value Proposition with Brand Identity
Indicators for Rebranding & Managing the Rebranding Process
Understanding Professionalism in Marketing, Social Media, and Sales
Mastering Communication and Verbal Skills in Marketing and Sales
Networking in Marketing, Social Media, and Sales
Brand Representation & Protecting Brand Reputation Online
Social Media Marketing : Creating Engaging and Respectful Content
Content Creation, Citing Sources, and Giving Credit in Marketing, Social Media,
Marketing, Social Media, & Sales: Engagement, Embracing Diversity and Inclusion
Data Privacy and Security
Customer Service : Key Strategies for Handling Complaints with Empathy
Sales Etiquette : Presenting Solutions with Professionalism
Sales & Business Presentations 101
Power of Follow-up & Gratitude: Strategies for Maintaining Regular Communication
Cross-cultural Sales & Cultural Sensitivity in Marketing
Crisis Management & Rebuilding Trust After a PR Crisis
Sales Leadership : Professionalism for Your Team
Time Management : Maximizing Productivity Without Sacrificing Quality
Personal Branding and Continuous Learning and Skill Development
Cold Calling & & Lead Generation : Strategies for Tailoring Scripts
Conflict Management with Emotional Intelligence
Consumer Products : Market Trends and Consumer Behavior
Consumer Behavior : Psychological and Economic Aspects of Consumer Choices
Business Models in the Consumer Products Industry
Product Life Cycle in Retail
FMCG & Distribution Strategies
Consumer Durables & Market Dynamics
Products Industry : Supply Chain and Logistics in Consumer Goods
Marketing Management & Core Responsibilities of a Marketing Manager
Market Research Methods: Quantitative and Qualitative Techniques
Strategic Marketing & Key Performance Indicators (KPIs)
Digital Marketing 101
Sales Strategy and Techniques: Direct and Indirect Sales Models
Ethical Considerations in Marketing
Cross-cultural Communication
Importance of Call Control & Practical Tips for Improving Call Control Skills
Mastering Hyperlocal Marketing: Unveiling Key Concepts and Terminologies
Festival Marketing 101
Market Segmentation & Role of Startup Marketing in the Digital Age
Understanding Digital Marketing Fundamentals 101
Content Marketing : Startups, Nonprofits, B2B, and B2C
Marketing Analytics
Inside Sales : Future and Characteristics
Selling Strategies : Positioning Your Product or Service for Financial Clients
Selling Strategies : Closing Complex Deals in the Manufacturing Sector
Value Based Selling for Pharma Products
Digital Transformation : Role of Technology in Modern Service Delivery
Identifying Touchpoints in the Digital Service Experience – Customer Engagement
AI in Service Marketing : Chatbots and Virtual Assistants
Customer Experience (CX) : Delivering Consistent and Memorable Experiences
Value Based Pricing & Dynamic and Subscription-Based Pricing
B2B Service Marketing
Mobile Marketing
Word-of-Mouth and Referrals Marketing
Marketing for Existing Businesses (Service Businesses)
Marketing for Business-to-Consumer (B2C) – Service Businesses
Managing Customer Service Interactions & Creating Memorable Customer Experiences
Building Strong Service Brands & Differentiating Your Service Business
Integrated Marketing Communication (IMC) for Services
Retail Management & Regulatory Framework of Retail Management
Sustainability Marketing: The Evolution of Green Marketing
Why is Value-Based Selling Important ? Core Principles of VBS
Sales Fundamentals & Customer Journey Mapping
Customer Relationship Management – Strategies for Building Strong CRM
Lead Generation – Utilizing Online Platforms for Networking
Sales Presentation – Tailoring Pitches to Different Audiences
Art of Negotiation: Strategies and Tactics Unveiled